Pricing your coaching services (general guidance, not financial advice)

What this is and is not

This is a framework for thinking about what to charge athletes for your coaching services. It is not financial advice and not specific to any jurisdiction. The Hub also does not enforce a price structure; the pricing here is for your service, separate from the Hub's $299/yr coach plan fee.

The two costs to recover

Your time

Estimate hours per athlete per month, honestly:

• Planning (60 to 120 min / month / athlete for new athletes; less for veterans).
• Review of activities, wellness, and assessments (30 to 90 min / month / athlete).
• Communication: notes, replies, messages (30 to 60 min / month / athlete).
• Race-week planning (concentrated, 1 to 3 hours / race).

Sum to a typical monthly hours-per-athlete figure. Multiply by your target hourly rate.

Your tools and overhead

• Hub coach plan: $299/yr divided across your roster. At 12+ premium athletes the rebate covers this entirely.
• Other tools (calendar, comms, fitness tools).
• Professional development (courses, certifications).
• Liability insurance if applicable.

Divide annual overhead by your roster size and add to the per-athlete monthly cost.

Pricing tiers most coaches use

(General market observation; your local market varies.)

• Self-coached with monthly check-in: $50 to $100 / mo. Low time commitment per athlete.
• Standard private coaching: $150 to $300 / mo. Weekly to bi-weekly communication, full planning, race support.
• Premium / hands-on coaching: $300 to $600 / mo. Frequent communication, on-call race support, in-person sessions.
• Elite / pro coaching: $600+ / mo. Daily communication, full schedule customization, travel for races.

Charging the right number of athletes

The math determines whether your business sustains itself:

• Time budget per week: how many hours total can you give to coaching (after life, training, other work).
• Hours per athlete per week: from the time estimate above, divided by 4.
• Roster cap: time budget / hours per athlete.

If the math says you can sustainably coach 12 athletes at 2 hours each per week, and you have 18 on the roster, the quality is going down somewhere. Either raise prices and shrink the roster, or add an assistant coach to share the load (see Inviting an assistant coach).

What the Hub adds to the value you deliver

Useful for your value proposition:

• Structured assessment history: every test recorded with protocols and outputs. Reproducible.
• Race planning wizard: the saved race plan output is visible to the athlete and the support crew.
• Activity analysis depth: power curves, best efforts, zones, sport analytics.
• Wellness trend monitoring: concerning flags surface in real time.

These are tools your athletes get value from. They are also useful for client retention conversations.

The rebate effect on margins

Coach plan rebates ($50/yr per premium athlete from the 7th onward) materially affect your bottom line. At 12+ premium athletes the rebates cover the plan fee; beyond 12, the rebate is pure margin against your gross. See Billing and subscription.

What you cannot do

• Hand off legal or financial advice to athletes. Stay in your professional scope.
• Promise specific results. Promise process and effort.

See also: Billing and subscription, Inviting an assistant coach.